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Responsive · Design

Innovative website design

A booking-led site rebuilt around how travellers actually plan, with performance that holds up on mobile networks.
Client
Travel and hospitality brand
Industry
Services
UX research, UI design, Web development, QA
Timeline
12 weeks
Responsive · Design

Innovative website design

The challenge

Most traffic arrived on mobile, but the booking journey had been designed for desktop. Pages were heavy, search was hard to use and conversion fell sharply on smaller screens.

Our approach

Step 1

Analytics review and remote usability testing of the booking funnel

Step 2

Mobile-first information architecture and simplified search

Step 3

Component library with performance budgets per page

Step 4

Automated regression suite covering the full booking flow

Results

What changed

Outcomes measured after launch, in the metrics the client cared about.

+58%
mobile booking conversion
1.9s
largest contentful paint on 4G
critical defects at launch
More work

Related projects

Brand identity makeover — UGS Technology

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