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Logo · Strategy

Brand identity makeover

A 20-year-old firm needed an identity that matched the modern advisory business it had become — and a website that could carry it.
Client
Regional professional-services group
Industry
Services
Brand strategy, Identity design, Web development
Timeline
10 weeks
Logo · Strategy

Brand identity makeover

The challenge

The firm’s visual identity dated from its founding and no longer reflected its services, its clients or its growth plans. Collateral was inconsistent across offices, and the website was a brochure with no path to enquiry.

Our approach

Step 1

Stakeholder and client interviews to define positioning and tone

Step 2

Identity system: wordmark, colour, typography and layout rules

Step 3

Design system applied to web, documents and office collateral

Step 4

New marketing site with service pages and lead-capture flows

Results

What changed

Outcomes measured after launch, in the metrics the client cared about.

3×
enquiry form submissions in first quarter
-41%
bounce rate on service pages
1
brand system across every office
More work

Related projects

Brand identity makeover — UGS Technology

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